Corporate culture is an integral part of business and is quickly emerging as the key to winning and retaining top talent. And it all starts with your purpose—why you are in business.
Culture isn’t just saying you value your employees. It's about having purposeful efforts in place to engage employees and have them feel like a part of a team and/or a larger purpose.
For many employees, especially younger people, the key motivator is a sense of purpose. If you want employees who are more engaged and productive, give them a purpose.
Today, younger people entering the workforce have different demands for their jobs.
Past |
Present and Future |
My paycheck |
My purpose |
My satisfaction |
My development |
My boss |
My coach |
My annual review |
My ongoing conversations |
My weaknesses |
My strengths |
My job |
My life |
While most leaders can pinpoint how their role supports their organization’s purpose, most workers can’t.
“Six in 10 employees are showing up to work feeling some level of disconnect from their company’s mission”
In a study conducted by Gallup, only four in 10 U.S. employees strongly agree that the mission or purpose of their organization makes them feel their job is important. This means that nearly six in 10 employees don’t feel that way. In essence, six in 10 employees are showing up to work feeling some level of disconnect from their company’s mission or purpose and, ultimately, from their own workplace culture.
This disconnect has a negative impact on everything, from attracting top talent to keeping superstars. In short, your best employees will leave if they don’t know your organization’s purpose.
Many senior executives are not adequately addressing these questions, either because:
A strong, positive, and highly communicative culture attracts qualified job candidates who fit your organizational culture. People want to work for companies with a good reputation among previous and current employees.
Your employees will leave if you don’t offer the perks they want. And when they leave, you’ll have to spend a substantial amount of time and money looking to replace them. Employers who invest in the well-being of their employees will be rewarded with happy employees who are much more likely to stay.
Employees tend to be more motivated and dedicated to employers who invest in their well-being and happiness. Businesses with strong cultures make more money and are more productive and successful than those that don’t.
You can create a positive and inclusive workplace culture by welcoming individuals from all backgrounds and celebrating their differences. Companies with diverse leadership teams or diversity at all levels within the organization are more successful, innovative, and tend to exceed expectations beyond some of their counterparts that are slow to adjust.
Manufacturing Works helps Northeast Ohio manufacturing companies thrive by delivering solutions that support their people, enhance their productivity, and help them prosper.
We use an onsite recruitment specialist to attract employees who have the skills and proven work histories to fit your culture in a wide range of occupations.
Our manufacturing recruitment solutions:
We work closely with manufacturers in Northeast Ohio and provide prescreening interviews and assessments to ensure the candidate’s experience, salary requirements, and motivational factors align with your company’s profile.
Contact us today and let’s talk about how you can attract employees to your manufacturing business and ensure they stay.